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These are the most vegetarian provinces in the Netherlands

These are the most vegetarian provinces in the Netherlands

This week starts the National Week Without Meat! Dutch people are challenged to not eat meat for a week. Which Dutch province is easiest to do this? HelloFresh tried to gain insight into the 'most vegetarian provinces in the Netherlands'. How does your province score?
This week starts the National Week Without Meat! Dutch people are challenged to not eat meat for a week. Which Dutch province is easiest to do this? HelloFresh tried to gain insight into the 'most vegetarian provinces in the Netherlands'. How does your province score?

Top 3 vegetarian provinces: North Holland, Utrecht & South Holland

More and more Dutch people are interested in vegetarian meals and want to eat vegetarian more often. This is evident from an analysis of online data over the past five years, where the level of interest in vegetarian cuisine was analyzed. The data shows that North Hollanders searched for vegetarian dishes the most. The province of Utrecht is number two and South Holland earns third place.
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Search for vegetarian restaurants +400%

Search for vegetarian restaurants +400%

Vegetarian food is increasingly becoming the new norm. The range of vegetarian products in the supermarket is growing and the range in the catering industry is also increasing. Over the past five years, it appears that more and more Dutch people are looking for a vegetarian restaurant. There was no less than a 400% increase in searches for 'vegetarian restaurant near me' compared to previous years. We also searched 550% more for 'what are we eating vegetarian today' over the past five years.
and -240% more searches for vegetarian food orders

and -240% more searches for vegetarian food orders

Last year there were no fewer than 240% more searches for 'order vegetarian food' compared to the year before. Searches such as 'home delivery' and 'order food' only increased 22%. This shows that vegetarian food is popular. In addition, more food is being ordered online due to Corona.
and-Meat substitutes & vegetarian 'meat dishes' popular

and-Meat substitutes & vegetarian 'meat dishes' popular

Demand for meat substitutes is expected to continue to grow in 2021. There were 175% more searches for 'best meat substitutes' in 2020 compared to the previous year. Vegetarian options for classic meat dishes such as stew, pie or sausage roll are also being sought more often.
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Be surprised by the tastiest vegetarian recipes from HelloFresh!

Be surprised by the tastiest vegetarian recipes from HelloFresh!

Methodology:
This information comes from Google Trends, a reliable provider of Big Data. A five-year period is examined from 2016 to 2021 in the Netherlands. Additional data is included to provide broader context to vegetarian diet trends. Search volumes are based on the average number of searches per month for a query using data from Google Trends and Keywordtool.io.