Food trends 2024 in the Netherlands

Eating habits are changing all over the world, but what about ours? HelloFresh conducted research into Dutch eating habits and food trends of the past and coming year. We draw on research conducted on behalf of HelloFresh. Which trends are your favourites?

What luck

Candles on, drinks board on the table and crockery from the cupboard. Dining with friends and family is something two in five Dutch people want to make more time for in 2024. Eating together with others contributes to happiness, according to 55 percent of Dutch people. This is evident from research by HelloFresh. It is therefore not surprising that 50.7 percent feel happy when they think about dinner.

Consciously balanced

At the same time, tablets, telephones and television demand our attention. Also while eating. No fewer than 30 percent of Dutch people indicate that they use a screen every day while eating, according to research by HelloFresh. And 7 in 10 Dutch people tolerate the interference of a screen during their mealtime on a weekly basis. But in the long run, this habit can contribute to you losing weight control and unknowingly gaining weight. This is caused by a connection being created between the screen and food. “We call this head hunger,” shares Julie Lootens, dietitian at HelloFresh. “Every time you see a screen, you automatically receive a signal in your head; that thinks it's going to eat. This allows you to experience hunger even when the body is not actually hungry.” While nutritious and balanced food is considered very important. A quarter of Dutch people want to change their diet this year by eating more fruit (27%) or snacking less (26%). This is evident from research by HelloFresh.

Bereidingstijd

Keuken

Vegetarisch of met vlees?

Populairste ingrediënten

Ons eten binnen 10 jaar?

Experts aan het woord

Bereidingstijd

Keuken

Vegetarisch of met vlees?

Populairste ingrediënten

Ons eten binnen 10 jaar?

Experts aan het woord

Vegetarian food in the elevator

A popular way to eat healthy is to cook vegetarian. Half of Dutch people want to reduce their meat and fish consumption, according to recent research by HelloFresh. It is not without reason that HelloFresh's 'vegetarian' meal category has once again become very popular among Dutch people in the past year. This makes the vegetarian meal box a simple tool for cooking nutritious and varied meals every week. Handy for all Dutch people who indicate that they find it difficult to prepare weekday dishes without meat or fish. Four in ten find it difficult to cook vegetarian and a slightly larger share (44%) find it difficult to find inspiration for dishes without meat, according to research commissioned by HelloFresh. But thanks to the vegetarian meal box, cooking with lots of vegetables becomes accessible to all Dutch people.

Sustainability is becoming increasingly important

In 2024, Dutch people will consider not only their own well-being important, but also that of their environment. This is evident from the choice of many people to opt for meal boxes to prevent food waste. Every year, a Dutch person wastes an average of 33.4 kilos of food. Research shows that the two biggest reasons for food waste are doubt about whether a product is still good enough or because it has expired. Fortunately, you can also cook with meal boxes. This means that on average 38 percent less food is wasted because the portions are measured per person. Ideal!

What are we eating today?

What are we eating today? Be inspired by tasty and easy HelloFresh recipes and enjoy a fresh meal every week. You can put these delicious recipes on the table in no time - so you have more time for other things. What are you putting on the table tonight?

What are we eating today

What are we eating today? Be inspired by tasty and easy HelloFresh recipes and enjoy a fresh meal every week.
You can put these delicious recipes on the table in no time - so you have more time for other things. What are you putting on the table tonight?